Three Ways Good SEO Ensures Readers Find Your Blog

SEO stands for Search Engine Optimization. It is a set of tools and techniques for increasing a blog’s likelihood of being noticed by search engines such as Google, Yahoo, etc. Effective SEO helps search engines categorize and index blogs with accuracy and speed.

SEO must be used accurately. There’s a happy medium between coming across spammy and writing content no one will ever see. Good SEO ensures readers will find your blog. Here are three ways to use Search Engine Optimization to your advantage:

1. Write interesting and concise post titles using keywords.

Search engines pay special attention to blog post titles. Titles should clearly state what the post is about both to be useful to readers and to grab the attention of search engines.

Cute post titles might catch a reader’s eye, but often don’t get the post read. When busy or pressed for time (and who isn’t?) potential readers don’t have the leisure to click through to posts with cute titles without a good sense of the usefulness of the post.

Tip: People love “top ten” lists.

2. Write keyword-rich content.

Use keywords in every blog post, but always write with your readers in mind. Keywords should not be overused. Not only does it make for poorly written copy, it can also get a blog labeled as spam by search engines and destroy your credibility.

Search engines lend more weight to the leading words in a post. Placing keywords near the beginning of a post makes it more likely to rank well. It also gives readers a strong sense of what the post is about. The first couple of paragraphs are essential to holding readers’ interest.

3. Use keywords in anchor text.

Linking out from a blog not only provides readers with additional information but builds relationships with fellow bloggers. Most times it’s obvious where to place the link — names of individuals or organizations for example. Sometimes an action word makes a good fit for the anchor text. Whenever possible, keywords should be used. A keyword linked to a well-written post on another site gets brownie points with search engines.

These three ways to use SEO may be kinda obvious or already known to some of us, but they can be a good starting point for those new to blogging. The main things is to always keep the reader’s needs foremost while writing posts that are engaging and useful.

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